1. Introduction
The Department of Marketing launched the master’s program in 2011 and now has more than 16 supervisors. The department has undertaken many social science research projects funded by the Ministry of Education and Jiangsu provincial government especially national social science fund of China, and numerous other projects of significant academic and practical value. The department has been sufficiently funded for graduate research activities.
Graduates of the department have pursued careers at government departments, institutions of higher education, research institutes, and business organizations of various types. Graduates are qualified for research positions involving areas of economic theories and policies and also for important management positions covering specific economic and business issues.
2. Research Directions
(1) International internet marketing
(2) International brand management
(3) Consumer behavior
(4)Strategic marketing management
(5)Cross cultural marketing
3. Duration and Credits requirements of studies
Full time master students are expected to complete their studies and earn their degrees in 2.5 to 5 years, and they will be disqualified from the program after 5 years.
Students are required to complete at least 30 degree credits.
(1) Public Elementary Courses（8credits）
(2) Core Courses（6credits）
(3) Compulsory Courses（6credits）
(4) Elective Courses（8credits）
(5) Others（6credits）
4. Thesis Topic and Proposal
A master student is supposed to choose his/her research direction under an advisor’s guidance. The student should actively study, research and survey in the chosen research direction. The student is expected to choose a research topic for the postgraduate thesis and confirm the significance of the topic in a thesis proposal. The thesis proposal should be submitted and defended at the beginning of the second year of study.
5. Publication
Before graduation, each master student should have at least one academic paper published or accepted for publication.
6. Degree Thesis Requirement
MA Degree thesis is one of the most important parts for graduate education, which provides students with training on academic research or specific technology application, enhances students’ abilities to innovate and to apply the knowledge to their research, and encourages them to discover, analyze and solve problems in their fields.
7.Curriculum
Course Classification | Course No. | Course Name | Hours | Credits | Semester | Comment |
Public Elementary Courses（8 credits） | China Introduction | 36 | 2 | 1 | C | |
Chinese History and Culture | 36 | 2 | 2 | C | ||
Basic Chinese | 72 | 4 | 1 | C | ||
Core Courses （6 credits） | Advanced Managements | 54 | 3 | 2 | ||
International Marketing | 54 | 3 | 2 | |||
Compulsory Courses（6 credits） | Consumer Behaviour | 36 | 2 | 2 | ≥3courses ≥6credits | |
International Marketing Research | 36 | 2 | 2 | |||
E - commerce and Network Marketing | 36 | 2 | 3 | |||
Elective Courses （6 credits） | Advertising | 36 | 2 | 3 | ≥3courses ≥6credits | |
International Trade | 36 | 2 | 3 | |||
Marketing Strategy | 36 | 2 | 3 | |||
Services Marketing | 36 | 2 | 4 | |||
International Business Negotiation | 36 | 2 | 4 | |||
Brand Management | 36 | 2 | 4 | |||
SPSS Operation | 36 | 2 | 4 | |||
Customer Relationship Management | 36 | 2 | 5 | |||
Business Ethics | 36 | 2 | 5 | |||
International Business Environment | 36 | 2 | 5 | |||
Marketing Planning | 36 | 2 | 5 | |||
Chinese Culture and Management | 36 | 2 | 2 | |||
Chinese Culture and Marketing | 36 | 2 | 2 | |||
Integrated Marketing Communications | 36 | 2 | 3 | |||
Cross Cultural Buyer Behaviour and Marketing | 36 | 2 | 3 | |||
Digital and Social Media Marketing | 36 | 2 | 4 | |||
Dissertation Skills | 36 | 2 | 4 | |||
Others（6credits） | Enterprise Investigation and Practice | 2-5 | C | |||
Literature Reading and Opening Report | 2 | 4 | C | |||
AcademicActivity | 2 | 1-6 | C | |||
Investigation and Experience of Chinese Culture | 1 | 2-5 | C | |||
Total（34 credits） |